Beyond the booking: How Tripadvisor’s intent advantage is unlocking non-endemic growth

At Advertising Week New York, Mack McKelvey, CEO of SalientMG, and Andy Oakes, CEO and co-founder of Bluestripe Group, joined Adam Ochman, Global Head of Marketing at Tripadvisor, to discuss how the global travel platform leverages first-party intent data and creative strategy to drive value far beyond standard travel advertising. The post Beyond the booking: How Tripadvisor’s intent advantage is unlocking non-endemic growth appeared first on New Digital Age.

Last updated Oct 21, 2026 by ATDb automated enrichment