Beyond Automation: How AI Is Rewiring Control In The Ad Tech Stack

The advertising industry is full of noise about AI making buy-side and sell-side processes more efficient. That framing is convenient, but it misses a broader point. Speed and effectiveness are easy to celebrate. Power dynamics are harder to talk about. Most conversations about AI in ad tech focus on fewer manual steps, more dynamic creative, […] The post Beyond Automation: How AI Is Rewiring Control In The Ad Tech Stack appeared first on AdExchanger.

Last updated Mar 12, 2026 by ATDb automated enrichment