BBC Studios World Cup Campaign Delivers 45% Awareness Lift for Hospitality Brand

A major US hospitality brand achieved a 45% increase in awareness among high earners, a 28% increase among parents and a 19% lift overall in a World Cup travel podcast campaign developed with BBC Studios, NumberEight, Barometer, and Veritonic. The campaign [...] The post BBC Studios World Cup Campaign Delivers 45% Awareness Lift for Hospitality Brand appeared first on ExchangeWire.com.