Last updated Mar 9, 2026 by RSS Ingestion
Barb, the UK’s joint industry committee (JIC) for TV measurement, has today added pre-campaign functionality to Barb Ads Hub, bringing campaign forecasting capabilities to the analytics system. Barb said the pre-campaign planner enables users to forecast the unduplicated reach and frequency delivered by campaigns on linear and VOD services over multiple screens. The JIC announced Read More