Barb Adds Pre-Campaign Planning to New Ads Hub
Articlevideoweek.com
Barb, the UK’s joint industry committee (JIC) for TV measurement, has today added pre-campaign functionality to Barb Ads Hub, bringing campaign forecasting capabilities to the analytics system. Barb said the pre-campaign planner enables users to forecast the unduplicated reach and frequency delivered by campaigns on linear and VOD services over multiple screens. The JIC announced Read More
Last updated Mar 9, 2026 by ATDb automated enrichment