Bar Keepers Friend’s Felicia Zhang: Creator Marketing Starts With Community, Not Content

NEW YORK — Most brands approach creator marketing by identifying reach and working backward to a message. Bar Keepers Friend starts somewhere else entirely. “We really start at something that sits above where the investment goes. We look at what is the story that we want to tell and what is the job that each […]

Last updated Oct 7, 2026 by ATDb automated enrichment