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Bad Bunny’s Halftime Show Wasn’t a Gamble. It Was an NFL Growth Strategy. | ATDb

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Bad Bunny’s Halftime Show Wasn’t a Gamble. It Was an NFL Growth Strategy.

Bad Bunny’s Halftime Show Wasn’t a Gamble. It Was an NFL Growth Strategy.

AdweekFebruary 9, 2026adweek_editRead original

Last updated Feb 10, 2026 by RSS Ingestion

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Bad Bunny’s expansive performance, underscored with messages of love and acceptance, translated into a perception lift for the NFL as a whole.