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B2B Buyers Trust Peers Over AI Chatbots, Report Finds via @sejournal, @MattGSouthern

B2B Buyers Trust Peers Over AI Chatbots, Report Finds via @sejournal, @MattGSouthern

Articlesearchenginejournal.com

A survey of B2B decision-makers found peer recommendations are trusted nearly twice as much as AI chatbots, and white papers rank last for perceived value. The post B2B Buyers Trust Peers Over AI Chatbots, Report Finds appeared first on Search Engine Journal.

Source: Search Engine JournalPublished: Mar 10, 2026

Last updated Mar 10, 2026 by ATDb automated enrichment