Attekmi’s Roman Vrublivskyi on Ad Tech Trends, Ad Strategy, and AI

Roman Vrublivskyi, CEO of Attekmi, explores this year’s top ad tech trends, from first-party data to supply path optimisation. He expands on why first-party data is becoming the backbone of modern ad strategies, and what supply path optimisation really aims [...] The post Attekmi’s Roman Vrublivskyi on Ad Tech Trends, Ad Strategy, and AI  appeared first on ExchangeWire.com.