As RFPs Shrink, Multicultural Publishers Fight For Dollars With First-Party Data

Multicultural publishers aren’t just competing for ad dollars anymore. They’re under pressure to grow and scale their audience to remain competitive in an increasingly selective marketplace. Shrinking referral traffic and cooling diversity budgets have combined to squeeze a category that once saw a surge in brand investment. To adapt, some publishers are turning to tools […] The post As RFPs Shrink, Multicultural Publishers Fight For Dollars With First-Party Data appeared first on AdExchanger.