Analysis: B2B social media ads among most-watched

Analysis by social media marketing company Billo shows that B2B ads are often more watched than B2C ones. In an analysis of more than 88K Meta video ads, B2B posted a 28.7 per cent hook rate (the share of viewers who kept watching past an ad’s opening seconds). The only category that showed better results […]

Last updated Sep 30, 2026 by ATDb automated enrichment