An Audience So Nice You Bought It Twice (And That’s Not A Good Thing)

Brands have gotten adept at finding and following their audiences across the media landscape. Today, that means everywhere: linear TV, CTV, YouTube and the open web, often in the same evening. But while attention now flows seamlessly across screens, media plans remain siloed. Upfront and programmatic strategies (and the budgets behind them) each work to […] The post An Audience So Nice You Bought It Twice (And That’s Not A Good Thing) appeared first on AdExchanger.