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Amid competition for sponsors, top sports clubs are investing in social media operations | ATDb

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Amid competition for sponsors, top sports clubs are investing in social media operations

Amid competition for sponsors, top sports clubs are investing in social media operations

DigidayMarch 24, 2026Sam BradleyRead original

Last updated Mar 24, 2026 by RSS Ingestion

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Sponsors used to want hospitality access and pitch-side banners. Now they want access to a club's social following.