Amazon’s Tamir Bar-Haim: Global Advertisers Mistakenly Assume Home Market Success Travels

CANNES, France — Marketing, like politics, is local. But it’s easy to forget that digital advertising’s promise of scale and efficiency tempts global brands into treating international expansion as a copy-paste exercise that transcends borders. “The biggest mistake is assuming that offline success will automatically translate online and/or assuming that the trends of customer behavior […]

Last updated Aug 25, 2026 by ATDb automated enrichment