Amazon’s Julie Haleluk: Live Commerce Is Still in Its Infancy. Brands Should Move Now Anyway

CANNES, France — Live commerce’s mix of real-time streaming video viewing and online shopping hasn’t quite reached mainstream adoption in the U.S. But that early-stage status is precisely what makes it strategically valuable for brands willing to move before the format becomes crowded. “Live shopping on Amazon is a very interesting creative advertising format. It […]

Last updated Aug 23, 2026 by ATDb automated enrichment