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Amazon Bets AI Can Rewrite the Upfront Playbook in a Fragmented TV Market | ATDb

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Amazon Bets AI Can Rewrite the Upfront Playbook in a Fragmented TV Market

Amazon Bets AI Can Rewrite the Upfront Playbook in a Fragmented TV Market

AdweekMay 7, 2026Bill BradleyRead original

Last updated May 7, 2026 by RSS Ingestion

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Alan Moss previews Amazon's upfront pitch, including live sports sponsorships, agentic shopping, and 'reinventing' its partnerships.