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Alix Earle shares how she built her Reale Actives skincare brand launch strategy | ATDb

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Alix Earle shares how she built her Reale Actives skincare brand launch strategy

Alix Earle shares how she built her Reale Actives skincare brand launch strategy

Ad AgeApril 2, 2026Gillian FollettRead original

Last updated Apr 2, 2026 by RSS Ingestion

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Ad Age spoke with TikTok star turned entrepreneur Alix Earle about the marketing playbook she’s building around Reale Actives—and what brand marketers can learn from it.