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Albertsons’ new ‘micro sitcom’ is a big deal for retail media

Albertsons’ new ‘micro sitcom’ is a big deal for retail media

Albertsons Media Collective has launched its first episodic, scripted branded-entertainment campaign in partnership with Procter & Gamble.

Last updated Jul 22, 2026 by ATDb automated enrichment

Source
Digiday
Published
Jul 22, 2026
Topic
Albertsons Media Collective
Mentions
2

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