AI Transforms Advertising Into Shopping With Fewer Clicks: TikTok’s David Kaufman

TikTok has already mastered the art of turning a casual five-minute video break into an hourlong expedition through cooking tutorials, dance routines and questionable life advice. Now it wants to make sure advertisers get something out of that journey besides a few million impressions and a congratulatory dashboard. The social media platform is expanding its […]

Last updated Oct 13, 2026 by ATDb automated enrichment