AI ROI confidence is slipping, and that’s not a bad thing
Articlemartech.org
As confidence in AI ROI slips, it’s a sign marketers are raising the bar — and getting serious about real business value. The post AI ROI confidence is slipping, and that’s not a bad thing appeared first on MarTech.
Source: MarTechPublished: Feb 13, 2026
Last updated Feb 13, 2026 by ATDb automated enrichment