AI Needs Empathy, Not Just Efficiency: Omnicom Media Health’s Melissa Gordon-Ring

Artificial intelligence promises to make healthcare advertising faster, smarter and more efficient. It might even help patients find the information and treatment they need before they’ve spent three hours arguing with an insurance company’s automated phone system. But there’s a catch. Healthcare involves actual human beings, with all their anxieties, vulnerabilities and inconvenient refusal to […]

Last updated Oct 26, 2026 by ATDb automated enrichment