AI Is Finally Doing Real Work In Ad Ops (But Only When It Works With Your Existing Tech)

For all the AI-in-ad-ops talk, plenty of publisher teams are still trapped in the grind of pulling GAM reports by hand and trying to reverse engineer why revenue dropped. At Programmatic AI in Las Vegas, Jordan Cauley, who launched a publisher monetization tech consultancy after an eight-plus-year stint as a product lead at Mediavine, made […] The post AI Is Finally Doing Real Work In Ad Ops (But Only When It Works With Your Existing Tech) appeared first on AdExchanger.