AI Is Collapsing the Car-Buying Journey, Says GM’s Global Media Chief

The number of touchpoints between a consumer first considering a new vehicle and actually purchasing one is shrinking. For brands that have long relied on multiple opportunities to influence buyers throughout an extended decision-making process, a “collapse” means every remaining interaction carries significantly more weight. “This is actually a collapse of the number of touch […]

Last updated Jul 28, 2026 by ATDb automated enrichment