AI Doesn’t Need to Make Advertising Smarter, It Needs to Make It Simpler

For the past two years, the advertising industry’s AI conversation has centered on one question: how can AI make marketing smarter? Smarter media plans. Smarter targeting. Smarter optimization. Smarter forecasting. Smarter creative. Those are all worthwhile pursuits, and AI is already beginning to reshape each of them. But they represent only part of AI’s potential. […]

Last updated Oct 13, 2026 by ATDb automated enrichment