AI could unlock $30B for marketers, if we fix measurement first

MarTechFebruary 6, 2026Angelina EngRead original

Last updated Feb 14, 2026 by jonholm

Details

When channels can’t be measured, they get underfunded. Bias in today’s models limits growth. Here's why better foundations matter more than new tools. The post AI could unlock $30B for marketers, if we fix measurement first appeared first on MarTech.