AI can knock on the door. Your CRM marketing platform is still the house. by Optimove

AI assistants like ChatGPT and Claude can now plug straight into your marketing systems. That connection is powerful. But it doesn't replace the platform behind it. It depends on it. The post AI can knock on the door. Your CRM marketing platform is still the house. appeared first on MarTech.

Last updated Aug 4, 2026 by ATDb automated enrichment