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AI Assistants Used to Answer Questions. Now They Want to Run the Business

AI Assistants Used to Answer Questions. Now They Want to Run the Business

AI chat assistants learned to answer questions. Then, they learned to solve problems. Now, companies are extending those conversations beyond support. Customer support AI used to have a clear job: answer the question, or send the customer to someone who could. Newer AI assistants can complete routine tasks themselves, from resetting access to updating account […]

Source: MarTech SeriesPublished: Sep 3, 2026

Last updated Sep 3, 2026 by ATDb automated enrichment