AI Agents Need Human Conductors to Navigate Connected TV and Commerce Media

Autonomous software programs are moving from theoretical concepts to active participants in the programmatic advertising supply chain – and that’s forcing the media marketplace to rethink things. While the backend infrastructure to support these sophisticated tasks is accelerating, the transition requires a delicate balance between computational efficiency and traditional human oversight. The macro trends of […]

Last updated Jul 19, 2026 by ATDb automated enrichment