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AI Agents Are Coming to Netflix to Grow Its $3 Billion Ad Business | ATDb

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AI Agents Are Coming to Netflix to Grow Its $3 Billion Ad Business

AI Agents Are Coming to Netflix to Grow Its $3 Billion Ad Business

AdweekMay 13, 2026Trishla OstwalRead original

Last updated May 13, 2026 by RSS Ingestion

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At the upfront, Netflix argues it has finally built the infrastructure to match its advertising ambitions.