AI Agents are Becoming the Fourth Place of Commerce and OOH is Shaping their Choices

Jennie Roper, Head of Intelligence at WPP Media OOH, explores the importance of AI agents in commerce. She expands on why visibility matters in an AI ranked world, and how OOH is shaping the signals that AI relies on. Not [...] The post AI Agents are Becoming the Fourth Place of Commerce and OOH is Shaping their Choices appeared first on ExchangeWire.com.