Agentic Commerce Demands a Full Consumer Experience, Not Just a Smarter Checkout

CANNES, France — Digital commerce has a problem that predates artificial intelligence and anything this agentic moment might finally solve: Most consumers abandon their shopping carts after making a product selection. It’s not because they don’t want to buy. Rather, it’s because the friction between selection and purchase defeats them. “Our analysis suggests that almost […]

Last updated Sep 7, 2026 by ATDb automated enrichment