Agentic AI is Changing Where Ad Dollars Flow: PubMatic’s Bill McLaughlin

Advertisers have spent years adding more technology to media buying, presumably because the existing technology hadn’t yet produced enough dashboards, acronyms or opportunities to stare thoughtfully at a screen. Agentic AI promises something different. Rather than simply giving buyers another tool to operate, autonomous systems can help decide where media dollars should go in the […]

Last updated Oct 5, 2026 by ATDb automated enrichment