Adobe Announces Acquisition of Frame.io for $1.3 Billion to Enhance Creative Cloud
Last updated Feb 18, 2026 by the ATDb Editorial Team · Connections updated Feb 28, 2026
Summary
Adobe has acquired video collaboration platform Frame.io for $1.3 billion to strengthen its creative workflow tools. The acquisition will enable better collaboration for creative teams producing advertising content and integrate with Adobe's existing ad tech partnerships.
Details
Adobe has acquired video collaboration platform Frame.io for $1.3 billion to strengthen its creative workflow tools. The acquisition will enable better collaboration for creative teams producing advertising content and integrate with Adobe's existing ad tech partnerships.