Adobe Announces Acquisition of Frame.io for $1.3 Billion to Enhance Creative Cloud

Adobe has acquired video collaboration platform Frame.io for $1.3 billion to strengthen its creative workflow tools. The acquisition will enable better collaboration for creative teams producing advertising content and integrate with Adobe's existing ad tech partnerships.

Adobe has acquired video collaboration platform Frame.io for $1.3 billion to strengthen its creative workflow tools. The acquisition will enable better collaboration for creative teams producing advertising content and integrate with Adobe's existing ad tech partnerships.