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Adidas’ World Cup Win Comes at a Cost as Q2 Marketing Spend Tops $1 Billion

Adidas’ World Cup Win Comes at a Cost as Q2 Marketing Spend Tops $1 Billion

Articleadweek.com

Adidas' Q2 marketing spend hit more than $1 billion as it went all in on the tournament with some help from Timothée Chalamet.

Last updated Jul 30, 2026 by ATDb automated enrichment

Source
Adweek
Published
Jul 30, 2026
Topic
Adidas
Mentions
1