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‘A brand trip’: How the creator economy showed up at this year’s Super Bowl | ATDb

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‘A brand trip’: How the creator economy showed up at this year’s Super Bowl

‘A brand trip’: How the creator economy showed up at this year’s Super Bowl

DigidayFebruary 13, 2026Alyssa MercanteRead original

Last updated Feb 13, 2026 by RSS Ingestion

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Super Bowl 2026 had more on-the-ground brand activations and creator participation than ever, showcasing how it's become a massive IRL moment for the creator economy.