CTV & Video

AI

May 5 — May 6, 2026

2 changes

Category Spotlight

Debate intensifies over CTV supply authenticity as streamers' inventory outperforms direct publisher offerings, while social video platforms increasingly compete for video ad budgets.

Mentioned:CTVStreamersPublishersSocial Video

Sources:

The Direct Supply Myth: Why CTV Inventory Looks Better Coming From A Streamer Than Directly From A Publisher
AI Creates More Ad Tech Frenemies; Is Social Video Eating CTV's Lunch?

This spotlight is part of the CTV Supply Dynamics & AI Talent Shifts Dominate May 5-6 weekly report.