Out-of-Home & Omnichannel

AI

Mar 18 — Mar 19, 2026

1 changes

Category Spotlight

UK programmatic DOOH spending jumps 41% as advertisers integrate digital billboards into core omnichannel strategies, signaling mainstream maturation of the channel.

Mentioned:Programmatic DOOHUK marketOmnichannel planning

Sources:

UK Programmatic DOOH Spend to Rise 41% as it Becomes Core to Omnichannel Planning

This spotlight is part of the Sell-Side Agents & DOOH Growth Dominate; Platform Wars Heat Up weekly report.