AI Agents & Agentic Advertising Emerge as Central AdTech Narrative
AIAI-powered advertising systems are reshaping the industry landscape, with new platforms like Kickbacks bringing ads directly to AI agents while brands and agencies grapple with how agentic advertising impacts traditional agency models. The conversation spans from APAC indie agencies experimenting with agentic approaches to Dollar Shave Club's thesis that AI makes agencies optional rather than obsolete.
Category Spotlights
Agentic advertising is moving from theoretical to practical, with new platforms and brands testing how AI agents can be monetized and how agencies must evolve to remain relevant.
Podcasts and sports (particularly soccer) are gaining mainstream advertiser attention, while traditional channel planning models are being disrupted by fluid, audience-centric funnel approaches.