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AI deployment accelerated across media and advertising today, with Coca-Cola's AI lab expanding to the UK and publishers leveraging AI for audience sales. Meanwhile, California's Delete Act is forcing a reckoning on data broker definitions, potentially reshaping how ad tech firms classify themselves.
AI-driven creative and audience tools are moving mainstream, with Coca-Cola's AI lab entering the UK market and Trusted Media Brands deploying AI to enhance cross-platform audience selling.
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California's Delete Act is broadening data broker definitions, potentially catching ad tech firms off-guard and forcing industry-wide compliance reassessment.
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