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Meta and Pinterest are aggressively moving into CTV advertising, signaling a major platform shift toward connected TV, while AI-powered search benchmarking and transparency concerns dominate industry conversations at Miami's ad tech conference.
Meta and Pinterest's CTV push represents a critical shift as major platforms compete for premium video ad spend traditionally dominated by specialized players.
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AI search tools are becoming essential for competitive benchmarking, with Google and Bing advancing conversational search and citation transparency features.
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