AI Governance & Vertical Video Dominate AdTech Agenda
AISep 28 — Sep 29, 2026
Media giants including Condé Nast and Hearst are mobilizing around federal 'bad bots' legislation to combat AI scraping, while AI's rapid transformation of programmatic buying outpaces regulatory frameworks. Meanwhile, vertical video consumption continues reshaping creative strategies across platforms.
Category Spotlights
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300+ media executives are coordinating federal action against unauthorized AI scraping, signaling industry consensus that AI governance cannot keep pace with deployment.
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Vertical video consumption continues accelerating, forcing brands like Hoka to rethink campaign strategies and owned-moment activation around major events.
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