Measurement & Analytics

AI

May 2 — May 3, 2026

5 changes

Category Spotlight

CJR's skeptical take on attention metrics replacing viewability reflects growing industry consensus that engagement quality—not just impressions served—is becoming the primary KPI.

Mentioned:Attention MetricsViewabilityMeasurement

Sources:

Attention Metrics Are Becoming the New Viewability: A Skeptic's Guide

This spotlight is part of the Identity & Attention Take Center Stage as AdTech Fundamentals Shift weekly report.