Video Budgets Surge While AI Reshapes Media Strategy
AIJul 15 — Jul 16, 2026
Video advertising hit its strongest performance in two years according to the latest IPA Bellwether, while AI-driven media curation and creator economics are reshaping how agencies and platforms operate. Budget optimism is rising, but transformation timelines remain uncertain.
Category Spotlights
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Video is the only media channel driving growth in the latest IPA Bellwether, with budgets seeing their strongest performance in two years amid broader upward budget revisions.
Mentioned:IPA BellwetherVideoWeek
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Stagwell is building its own AI media curation marketplace while TikTok Shop embraces AI video, signaling a shift toward proprietary AI tools as agencies and platforms compete for media efficiency.