Commerce Media & Server-Side Solutions Drive AdTech Conversation
AINov 2 — Nov 3, 2026
The industry is increasingly focused on checkout-level commerce media opportunities and server-side infrastructure as a hedge against platform gatekeeping. Meanwhile, Meta faces publisher backlash over terms changes it's now delaying indefinitely.
Category Spotlights
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Rokt Ads' expansion into checkout commerce media signals the next frontier for monetization beyond traditional display and search.
Mentioned:Rokt AdsJovan Ristic
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Meta's indefinite delay of commercial terms updates and publisher frustration over platform lock-in highlight ongoing tensions between platforms and content creators.