Data & Measurement

Jun 29 — Jun 30, 2026

3 changes

Category Spotlight

First-party data adoption and third-party measurement validation are becoming table-stakes as advertisers seek privacy-compliant alternatives to deprecated tracking methods.

Mentioned:OpenAIDisaster Relief NonprofitsGoogle

Sources:

OpenAI ads boss David Dugan on third-party measurement: 'it's a natural step'
How This Disaster Relief Nonprofit Tapped First-Party Data To Reach Donors Year-Round

This spotlight is part of the First-Party Data & Measurement Take Center Stage at Mid-Year weekly report.