Deals & Moves

Reddit went public on the New York Stock Exchange with advertising representing its primary revenue source, generating $804 million in ad revenue in 2023. The IPO highlighted Reddit's unique contextual targeting capabilities based on community interests and its efforts to build a more sophisticated advertising platform for performance and brand advertisers.

People-based advertising platform Viant Technology went public on Nasdaq, raising approximately $200 million. The IPO highlighted investor interest in identity-based advertising solutions as the industry moved away from cookies.

PubMatic debuted on the Nasdaq, with shares surging on their first day of trading as investors showed strong appetite for sell-side advertising technology.

Integral Ad Science debuted on the Nasdaq, raising $250 million as investors bet on the growing demand for ad verification and brand safety solutions.

DoubleVerify went public on the NYSE, raising $360 million in its initial public offering at a valuation of approximately $5.3 billion.