Deals & Moves

Taboola completed its merger with ION Acquisition Corp, a special purpose acquisition company, to go public on Nasdaq. The transaction valued the content recommendation platform at approximately $2.6 billion, providing capital for expansion in the native advertising and content discovery market.

Outbrain went public through a SPAC merger with CC Neuberger Principal Holdings II, valuing the content discovery platform at approximately $1.25 billion. The public listing positioned Outbrain to compete more effectively with Taboola in the native advertising space.

Instacart went public on Nasdaq with advertising highlighted as a key growth driver, with its advertising business generating $740 million in revenue in 2022. The company's retail media platform, Instacart Ads, has become a crucial monetization channel, demonstrating the value of first-party commerce data in the AdTech ecosystem.

Reddit went public on the New York Stock Exchange with advertising representing its primary revenue source, generating $804 million in ad revenue in 2023. The IPO highlighted Reddit's unique contextual targeting capabilities based on community interests and its efforts to build a more sophisticated advertising platform for performance and brand advertisers.

People-based advertising platform Viant Technology went public on Nasdaq, raising approximately $200 million. The IPO highlighted investor interest in identity-based advertising solutions as the industry moved away from cookies.

PubMatic debuted on the Nasdaq, with shares surging on their first day of trading as investors showed strong appetite for sell-side advertising technology.

Integral Ad Science debuted on the Nasdaq, raising $250 million as investors bet on the growing demand for ad verification and brand safety solutions.

DoubleVerify went public on the NYSE, raising $360 million in its initial public offering at a valuation of approximately $5.3 billion.