Deals & Moves
217 deals & moves in the AdTech ecosystem
Salesforce acquires Loops
AcquisitionDAZN acquires Basket.TV
AcquisitionBending Spoons acquires Airtable
AcquisitionNvidia acquires Hugging Face
AcquisitionEnso acquires PPG Digital and unnamed US firm
AcquisitionIsraeli startup Enso plans to acquire marketing firm PPG Digital and a US-based company for up to $25 million, adding around 50 employees to combine AI agents with traditional advertising services.
Refine Labs acquires MOBI Solutions
AcquisitionRefine Labs acquired MOBI Solutions to add marketing operations and analytics expertise to its Brand, Demand and Expand growth platform.
Sky UK Limited acquires ITV Media and Entertainment Holdings Ltd
AcquisitionOffer18 acquires Offershub
AcquisitionOffer18, a performance marketing platform, acquired Offershub to expand its capabilities for agencies, advertisers, and affiliates.
Gfinity acquires Connected IQ
AcquisitionGfinity announced plans to acquire Connected IQ as part of its AI and adtech expansion, including a US market launch.
Hightouch acquires Strata
AcquisitionHightouch acquired Strata, an AI platform specializing in automated integrations, to expand integrations across the marketing stack.
DEKUPLE GROUP acquires majority stake in Italian agency SAY
AcquisitionDEKUPLE GROUP acquired a majority stake in Italian agency SAY to strengthen its position in Southern Europe.
Unico acquires Valida
AcquisitionUnico acquired Argentine company Valida in a transaction advised by Marval O'Farrell Mairal and Bruchou & Funes de Rioja.
Accenture acquires Sagacity Solutions
AcquisitionAccenture acquired Sagacity Solutions, adding over 140 specialists to expand Accenture Song's AI customer intelligence capabilities.
Mubadala Capital completes acquisition of Clear Channel Outdoor Holdings
AcquisitionMubadala Capital completed its acquisition of Clear Channel Outdoor Holdings, a leader in U.S. out-of-home advertising.
Spartan Marketing acquires Notion Design Group
AcquisitionGreensboro-based Spartan Marketing acquired Notion Design Group to add website design, development and hosting services for over 70 businesses.
Humanly acquires CareerArc
AcquisitionBellevue-based Humanly acquired CareerArc to merge AI screening capabilities with recruitment marketing technology.
Alloy acquires Dragon Army
AcquisitionAtlanta-based marketing agency Alloy acquired local firm Dragon Army to expand capabilities and meet growing demand.
pubX acquires Compliant and raises $5M funding
AcquisitionPubX, a firm providing agent-to-agent infrastructure for advertising, has acquired Compliant, a media quality and governance firm. Compliant will operate as a PubX company under its own name with CEO Jamie Barnard becoming president of global demand growth at PubX.