Deals & Moves

Omnicom Group completed its all-stock acquisition of Interpublic Group (IPG) on November 26, 2025 — the largest holding-company merger in advertising history, creating the world’s biggest agency group.

Sprinklr acquired the assets of ViralMoment, an AI-powered social-video intelligence company, to add multimodal video/image/audio analysis to its customer-experience-management platform.

Norwegian telecom Telenor acquired ~95% of cross-device identity startup Tapad on Jan 29, 2016 for $360M.

Apple acquired mobile ad network Quattro Wireless for $275 million in early January 2010 — the team behind what became Apple’s iAd platform.

Yahoo agreed to acquire mobile analytics and advertising firm Flurry on July 21, 2014 for an undisclosed sum reported to be north of $200 million.

Comcast acquired video ad-serving company FreeWheel for $360 million in early 2014, running it as a standalone unit within the company.

AppLovin acquired mobile ad exchange MoPub from Twitter for $1.05 billion in cash, announced October 2021 and completed in early January 2022.

Oracle agreed to acquire marketing-automation company Eloqua for $23.50 per share — approximately $871 million net of cash — announced December 20, 2012.

Google Cloud completed its $2.6 billion acquisition of business-intelligence platform Looker on February 13, 2020.

Salesforce agreed to acquire data management platform Krux for approximately $700 million (about $340 million in cash plus stock), announced October 3, 2016.

Salesforce agreed to acquire integration platform MuleSoft for an enterprise value of approximately $6.5 billion ($36.00 cash plus 0.0711 Salesforce shares per share), announced March 20, 2018.

Publicis Groupe completed its acquisition of Sapient Corporation for total consideration of approximately $3.7 billion on February 6, 2015 (announced November 3, 2014).

Time Inc.'s Viant acquired Adelphic, a mobile-first cross-channel programmatic advertising platform. Announced January 23 2017; integration completed by May 4 2017. Deal value undisclosed. Added self-serve mobile DSP capabilities to Viant Advertising Cloud.

TrustArc acquired privacy management vendor Nymity in November 2019; deal value undisclosed. The combined company offered integrated privacy assessment, risk management, and operational privacy program tooling. Announced 2019-11-19.

Fox Corporation acquired ad-supported streaming service Tubi for ~$440M in net cash consideration, plus up to $50M deferred over 3 years. Announced March 17 2020; closed by end of June 2020. Funded largely from sale of Fox's 5% stake in Roku. Anchored Fox's direct-to-consumer streaming strategy.

Pinterest acquired tvScientific, a connected TV performance-advertising platform. Deal subject to FTC regulatory review (≥$126.4M reporting threshold) and announced earlier; closed February 2026. tvScientific continues to operate under its own branding while being integrated into Pinterest's Performance+ AI ad products. Pinterest's first major CTV-stack acquisition.