The Strata Group acquires We Are Collider

The Strata Group, a UK-based integrated marketing and communications group, has acquired We Are Collider, an experience and events agency. The deal expands Strata's service offering into experiential marketing, adding live events, brand experiences, and immersive activations to its existing portfolio of marketing disciplines. We Are Collider had established itself as a notable player in the UK experience agency space, working with brands on physical and hybrid brand engagement initiatives.

This acquisition reflects a broader industry trend of integrated marketing groups seeking to consolidate full-funnel capabilities under one roof, including experiential and live brand engagement alongside more traditional and digital marketing services. As brands increasingly seek agencies that can deliver cohesive omnichannel strategies — blending digital, data-driven advertising with real-world consumer experiences — acquisitions like this position groups like Strata to compete more effectively against larger holding companies. In the AdTech-adjacent space, experiential data and first-party audience insights gathered at live events are becoming increasingly valuable, particularly as third-party cookie deprecation accelerates demand for alternative data sources. This deal may signal growing convergence between experiential marketing and data-driven advertising strategies.