Levanta acquires Perch+

On April 6, 2026, Levanta, a leading affiliate and creator marketing platform focused on Amazon commerce, announced the acquisition of Perch+, an affiliate network specifically designed for Amazon sellers, from its parent company Infinite Commerce. This deal expands Levanta's marketplace by adding hundreds of Amazon sellers and publishers to its existing network, deepening its footprint in the Amazon affiliate ecosystem. Perch+ had been operating as a specialized affiliate network connecting content creators and publishers with Amazon-native brands, and its integration into Levanta's platform represents a consolidation of two complementary players in the Amazon affiliate space. Levanta has positioned itself as a key infrastructure layer for Amazon affiliate and creator commerce, enabling brands selling on Amazon to run performance-based affiliate programs directly tied to Amazon product listings. By acquiring Perch+, Levanta gains an established roster of seller and publisher relationships, accelerating its network growth without the time cost of organic acquisition. Infinite Commerce, which had built Perch+ as part of its broader commerce enablement suite, divested the asset likely to focus on its core competencies in Amazon seller services and operations. This acquisition is significant because it signals ongoing consolidation within the Amazon affiliate and creator commerce niche, a segment that has grown substantially as brands increasingly rely on performance-based marketing channels tied to retail platforms. The deal strengthens Levanta's competitive moat by increasing liquidity on both the supply (publishers) and demand (sellers) sides of its marketplace, a critical dynamic for affiliate network businesses.

This acquisition reflects a broader consolidation trend within retail media and affiliate marketing, particularly in the Amazon ecosystem. As Amazon's affiliate and influencer programs have matured, third-party platforms like Levanta have emerged to provide more sophisticated tracking, attribution, and marketplace infrastructure than Amazon's native tools offer. By absorbing Perch+, Levanta increases its network density, which is the primary competitive advantage in two-sided affiliate marketplace businesses — more sellers attract more publishers and vice versa. This move could pressure competing Amazon-focused affiliate platforms to pursue similar consolidation strategies or risk losing relevance as Levanta's network effects compound. From a broader AdTech perspective, the deal underscores the growing importance of performance-based, retail-native marketing channels as alternatives to traditional display and programmatic advertising, particularly as brands seek measurable ROI tied directly to purchase events. The transaction also highlights the role of Amazon as a gravitational center for affiliate commerce innovation, with specialized platforms building entire businesses around its ecosystem.