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Leadership change at SplitMetrics: Hawley Shpiro, Managing Director for the Americas

Leadership change at SplitMetrics: Hawley Shpiro, Managing Director for the Americas

Leadership ChangeReported

SplitMetrics, a mobile marketing company, hired Hawley Shpiro as Managing Director, Americas, a newly created role and its first US-based executive leadership position. Her earlier roles include Head of US App Sales at Skai. Announced May 15, 2026.

Target: SplitmetricsAnnounced: May 15, 2026

Last updated Nov 9, 2026 by the ATDb Editorial Team

Overview

SplitMetrics, a mobile marketing company, hired Hawley Shpiro as Managing Director, Americas, a newly created role and its first US-based executive leadership position. Her earlier roles include Head of US App Sales at Skai. Announced May 15, 2026.

Deal details

Market Segment
Mobile marketing, app growth

Key people

Hawley Shpiro — Managing Director, Americas, SplitMetrics

Source

https://splitmetrics.com/blog/app-industry-veteran-hawley-shpiro-joins-splitmetrics/
Connection details