Leadership change at QSIC: Mark Mansour, Managing Director APAC

QSIC, an AI-powered in-store audio and retail media platform, has appointed Mark Mansour as Managing Director for the Asia-Pacific region. Mansour brings significant retail and retail media experience to the role, having previously held senior leadership positions at Woolworths Group and Cartology, Woolworths' retail media arm. This appointment signals QSIC's strategic intent to accelerate its growth and market penetration across the APAC region, leveraging Mansour's deep understanding of the retail ecosystem and established relationships within the industry.

This leadership appointment reflects the broader acceleration of retail media investment across the APAC region, particularly in Australia where grocery and supermarket retail media networks have matured rapidly. Mansour's background at Cartology — one of Australia's most prominent retail media networks — positions QSIC to better compete for retail media budgets and forge partnerships with major retailers seeking to monetise in-store audio environments. The move underscores growing interest in in-store retail media as a complement to digital and CTV retail media offerings, and signals that brands and retailers are increasingly viewing physical store audio as a measurable, targetable advertising channel. QSIC's investment in senior APAC leadership suggests the company is preparing for a significant commercial push in the region, potentially competing with other in-store media and retail media technology providers for grocery, pharmacy, and specialty retail clients.